Aanya spent nine years in product at a leading Indian payments company, shipping household-money workflows used by millions. She has presented household-finance research at Internet & Mobile Association of India events, advised two domestic-worker NGOs, and now leads product, research, and policy at HelperTrack.
Built by a team with two decades of experience in Indian consumer apps.
We’ve shipped household-money products, helper-side workflows, and Hindi-first interfaces to millions of Indian users before HelperTrack. We grew up in homes that ran on help, and we’re applying everything we’ve learned to the system we wished our own families had.
It started with a salary spreadsheet nobody trusted.
In early 2024, one of our founders sat down to settle the month’s wages for the cook, the maid, and the driver. The spreadsheet said one number. WhatsApp said another. Memory said a third. Three people in the same family — three different versions of the truth.
So we started prototyping. First on paper. Then a private build for ten friends. Then for their helpers, because any system that only worked for the employer wasn’t worth shipping.
Today, HelperTrack runs in homes across the country. The product principle hasn’t changed: less chasing, more clarity.
Four founders. One household problem they couldn’t stop noticing.
Four people, with shared roots in Indian consumer apps and household research. Each leads a clear part of the product.
Rohan led mobile engineering at a national logistics company before HelperTrack, where he architected a phone-first driver app for 200+ Tier-2 and Tier-3 cities. He has built shipping production systems on 2G/3G networks for over a decade and brings that same discipline to the helper-side experience.
Priya led design at a major Indian SaaS company before HelperTrack, focused on multilingual interfaces for first-time mobile users. She designs every helper-side flow with input from working domestic helpers across three cities, and has presented design research at the India Design Forum.
Kabir spent five years running domestic-worker programs at a Bengaluru-based NGO before HelperTrack. He has conducted in-depth field research with over 400 helpers across Indian metros, advises three state labour councils, and leads the team’s ongoing research with cooks, drivers, nannies, and house managers.
Four ideas we keep coming back to.
These aren’t slogans. They’re how we cut scope, decide pricing, and choose which feature to ship next.
Calm by default
No streaks. No engagement nudges. The app earns its place by quietly removing follow-ups, not by adding them.
Helper-first, always
If a feature doesn’t work for the helper, it doesn’t ship. Their app is the main app — not a side view.
Records you can defend
Salary, leave, advances — every change keeps its reason. Month-end starts with a number, not a chat audit.
Private to your home
We don’t sell data. We don’t run ads. Export anytime. Delete the home and we forget within 30 days.
Running a busy home? We’d like to learn from you.
We run weekly research sessions with families and helpers across India. If you’d like to share how your household coordinates — or join us as an early customer — write to us.